How to choose a diamond ring
Of all possible diamond jewelery, rings are perhaps the most popular. Virtually any jewelry store can present dozens of models of rings with stones of various sizes and shapes to…

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Jewelery in history
The beginning of the history of jewelry art coincides with the birth of humanity. Even the first people put on jewelry to emphasize their own individuality, social status, well-being and…

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Precious Metal Fake - How to Learn to Recognize the Authenticity of Jewelry
Every year, the jewelers' guild presents to the public not the most optimistic statistics - almost half (about 40%) of the jewelry on the market are of poor quality or…

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matte surface

Execute cannot be pardoned: TOP-3 objections from jewelry buyers

The customer is always right – this secret rule of successful trading is known to everyone. But is it really? Perhaps this is just one of the tricks with which help cover up the defects in the quality of the goods? And is it worthwhile for those who are 100% sure of their product to be led by their not always objective clients?

We, like any manufacturer that has been working in the jewelry market for a long time, of course, faced with negative reviews on the Internet and objections. Continue reading

Buy jewelry on overseas online sites

Short educational program: jeweler terminology of foreign sites
wedding rings Wishing to purchase extravagant jewelry is commendable, however, when making purchases on foreign sites, you need to understand the terminology.

The influence of Western fashion is great now, and it dictates the need to purchase not only wedding rings (Engagement Rings), familiar to our understanding, but also special Wedding Rings, that is, wedding ones. Continue reading

How not to overdo it with decorations and not turn into a sparkling “magpie”

Jewelry – from the word “decorate.” However, surely everyone will remember among acquaintances such a woman (aunt, colleague, neighbor, friend) who regularly puts on a lot of incompatible jewelry. In this article we will discuss the most common mistakes of women who want to become more beautiful with the help of jewelry and bijoux. Continue reading

Where does gold come from: reveal the cards
Our new article will answer the question, where does gold come from? It will be useful for everyone who is not indifferent to this brilliant precious metal, interested in its…

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Execute cannot be pardoned: TOP-3 objections from jewelry buyers
The customer is always right - this secret rule of successful trading is known to everyone. But is it really? Perhaps this is just one of the tricks with which…

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4 reasons to buy a white gold wedding ring
The first white gold jewelery appeared in the 1920s as an alternative to expensive platinum jewelery. Today they have become so popular that they provide up to 50% of the…

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Signet or ring
For a very long time, men were deprived of the attention of jewelers. All because of it - Soviet stereotypes, saying that men are allowed to wear only wedding rings.…

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