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2017 was the year of fancy and bold accessories. However, with the onset of winter, the fashion for bulky gold jewelry begins to fade, and not only because it is inconvenient to wear massive bracelets under warm clothing. Owners of Western jewelry brands say that in the fall they noticed a tendency to simplify jewelry.
The main driving force behind these changes is the generation of millennials – the most active consumers today. These are people born in the period 1983–2003. They are accustomed to new experiences and crave them, which is why trends follow each other so quickly. Continue reading