Execute cannot be pardoned: TOP-3 objections from jewelry buyers
The customer is always right – this secret rule of successful trading is known to everyone. But is it really? Perhaps this is just one of the tricks with which help cover up the defects in the quality of the goods? And is it worthwhile for those who are 100% sure of their product to be led by their not always objective clients?
We, like any manufacturer that has been working in the jewelry market for a long time, of course, faced with negative reviews on the Internet and objections. We are grateful for any assessment of our work, because it is the reviews of our customers that make us better and more successful.
In our new material, we will talk about the most common objections that all jewelry manufacturers face. Together with you, we will examine each objection and understand what is the reason for their occurrence.
Objection number 1. Stones fall out of jewelry
Is the customer always right !? Buyers complain that they buy jewelry with stones, which then fall out. Yes, it does happen, especially often this happens in the case of buying wedding rings, engagement rings, etc., which are decorated with stones.
This is due to the fact that many people wear such rings every day and do not always do it neatly and correctly. Most do not remove the ring, doing housework – it spoils the decoration as a whole and, of course, contributes to the fact that the stones fall out faster.
How to protect your product from falling stones?
Check back in the store how well the stone is fixed.
Wear jewelry carefully, care for it at home, remove while washing dishes, laundry, etc.
Every six months, bring the jewelry for diagnosis to the master.
Objection number 2. Unreliable fasteners, because of which jewelry is lost
Most often, this objection concerns children’s earrings, at least – bracelets and chains of gold. Such jewelry is often lost due to the fact that the fasteners unauthorizedly open.
Why it happens? This is usually due to the fact that children’s jewelry has a small weight, and in such jewelry and fastener is very light. It is easy to deform it during constant wear, and for the same reason it eventually begins to open independently.
How to choose jewelry with secure clasps?
English lockThe most dangerous type of fasteners is English. Earrings with such clasps are lost quite often. Therefore, we recommend to choose gold earrings with fastener type twist or loop. They are more reliable, they are difficult to lose, even in the case of deformation of the fastener.
Platinum, gold plated or silver products are perfect for children – non-English fasteners are most often used in such jewelry.
Objection number 3 Low quality diamonds
There are cases when buyers complain that they have sold jewelry with bad, low-quality stones (most often we are talking about diamonds). The origins of this objection can be briefly described by the well-known proverb “Miserly pays twice.” The fact is that the quality of a diamond is a very relative concept. This indicator consists of a number of characteristics of a stone (color, purity), methods of its extraction, cutting, etc. The combination of all indicators forms what is called the “quality” of a stone and, of course, dictates its value.
How to choose jewelry with the “right” diamonds?
Pay attention to the price of the product. The highest quality stones are used in luxury jewelery, the purchase of which not everyone can afford. Therefore, you should not expect that you buy jewelry with a diamond of the highest quality at an average market price.
Do not “chase” for carats and elite stones. Mass market practically does not use elite stones in its work. Usually, these are medium quality diamonds that look beautiful, are worn well and do not cost all the money in the world.